Marketing Consultancy
Your Brighton & Hove based Marketing Consultant
As a small business owner trying to manage your own marketing, it can be tricky knowing where to begin - what do you need to get started? which platforms should you be on? how do you get customers to engage with your business?
Pockett Marketing provides in-depth strategic consultancy that focuses on identifying the core value proposal of your business, creating consistency across platforms, developing customer funnels, and building social proof with your audience.
I create tailor-made solutions that respond to the needs of your business so that you can concentrate on doing what you do best, while I build your online presence and create new opportunities for you to thrive.
My services include:
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Marketing Consultancy
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Web Design - Specialising in Wix Websites
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Search Engine Optimisation (SEO)
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Copywriting for SEO and Social
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Graphic Design & Branding
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Photography
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Menu Design
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Email Marketing...
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pretty much anything a full-service agency provides, without the need for monthly retainers or minimum spends.
I also have a fantastic network of friendly professionals in everything from Apps & Full-stack Development, Signwriting, Social Media Marketing, Cyber Security, Catering, Event Management, the list goes on...
Ready to take your business up a notch? Book a discovery session with me
Marketing Consultancy
When you work with Pockett Marketing, you work directly with the owner (that's me, Mike, hello!) meaning you receive my full care and attention, along with my decades of experience, every step of the way.
I work with small business owners to determine where your marketing needs the most attention, and shore up the gaps in your online presence to build a strong foundation for success. This can be anywhere from a quick audit or diagnosis of your current site and socials, to a full rebrand and long-term strategy for your online marketing efforts.
Whether you are just starting out with a new venture, or have been trading for a while and need help standing out from the crowd, I can help you map out the next steps to build your brand and attract more customers.
There are a few key areas I specialise in which you can learn more about down below, but the best way to find out is to arrange a no-obligation catch up with me to discuss your business needs.
Ready to take your business up a notch? Book a discovery session with me
Google For Business
Google Business is an absolutely essential tool for any business operating online. Best of all, it's completely free to use and easy to get started with.
Google Search and Google Maps have become by and large the most popular tools for people to find what they're looking for, so it only makes sense that you want to be front and centre when they search for the products and services that your business offers.
Whilst it's easy to get setup with Google Business, many people don't realise the full potential of the platform and how to take full advantage of the full selection of tools and features available to build their presence online.
Google Business isn't just useful for improving your online ranking, it is also indispensable for being discovered by your local customers. More and more people are using Google Maps as their go-to method for finding new businesses to try.
With the majority of users searching on mobile devices these days, you'll want to make sure you are easy to find when customers come looking for you - including a mobile-friendly version of your website..
Work with Pockett Marketing on your Google Business profile and make the most of this super-useful (and free to use) platform.
Ready to take your business up a notch? Book a discovery session with me
Judo Marketing
Whilst it's known by a few different names - Judo marketing, Judo economics, Judo business strategy - the principals at work are much like the martial art it takes its name from: using movement, leverage, and balance to negate the advantages of your competitor.
For small businesses competing against larger companies, this has many useful applications:
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Movement: using your smaller size to act quickly and respond to opportunities
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Leverage: using your competitors strengths against them
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Balance: absorbing and countering your competitors moves
Imagine you are a small independent café with 30 covers, and your primary competitor is a chain restaurant with 250 covers..
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You can offer more attentive service and welcoming atmosphere
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You can more easily make changes to your menu
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Easy to market yourself as cool, cosy, intimate, unique, romantic
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Decisions are made in-house, can quickly respond to trends
Meanwhile, your primary competitor may have more space but they also have...
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More customers to juggle, making it harder to give a personal touch
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A larger menu which is harder to change or limited to one cuisine
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Hard to market as cool, cosy, intimate, unique, romantic
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Decisions need corporate sign-off, takes time to respond to trends
The specifics differ between industries but the main principle of judo strategy stays the same, turning your competitors strengths into weaknesses and using them to your advantage.
Ready to learn more about Judo marketing? Book a discovery session with me
Social Proof
There are no shortcuts when it comes to long term success for your business, but that's not to say you can't give yourself a great head start..
Building social proof is essential for bringing your business to people's attention and converting passers by into life-long customers. But what is social proof? Social proof is a term originating from author Robert Cialdini and his 1984 book - Influence - Think of it as a psychological process.
The core concept is that we tend to follow and copy the actions of others in order to fit into social situations, 'if they're doing it, should I be doing that too?' By following others, it allows us to learn from the outcomes of their choices at a lower risk to ourselves.
We are much more likely to buy from businesses that we already know, over those we've not heard of before. We might reach this decision because we know other people buy from them, have heard good things, or we might have noticed them on the high street or on social media.
Most people will not buy from a business that hasn't shown proof that they are able to deliver a good service. So how do you go about gathering social proof and doing it in the right way?
Social proof comes in many forms and should only be built up naturally to create genuine, long term success for your business. Don't be tempted by buying fake reviews or fake followers, most people can see straight through these anyway and they actually hurt your chances of real customers seeing your content.
Working with Pockett Marketing makes it easy to gather effective social proof and build trust with your customers, whether we are working on:
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Positive Customer Reviews
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Awards & Certfications
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Word of Mouth Referrals
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Customer Loyalty Schemes
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Brand Recognition & Popularity
Ready to learn more about social proof? Book a discovery session with me
How It Works
So you're interested in working with Pockett Marketing - congrats! you have excellent taste and are in for a great time
We'll begin with a quick call, email or in-person catch up to discuss your current situation, requirements, and business goals.
From there I'll put together a selection of bespoke marketing packages for you, including a project breakdown with everything we will work on together to achieve success for your business.
Once we've decided on a course of action, we can set the date to get everything underway and arrange payment to secure the booking. Whilst we are working together, I am available to chat/call/email/message throughout the process, and am also here if you need some guidance after our project is complete.
For larger projects and campaigns, we operate a 50% deposit and balance system.
Once you join the Pockett Marketing family I'll do a welcome post on our social accounts and occasionally share updates from you in my Client News story highlights. I've always got time for my clients, so don't be shy if you've got a question!
In-person appointments are available to book in Brighton & Hove, UK. For those further afield, I also offer Online appointments via Google meet/Zoom/Skype, or we can arrange a phone call to discuss working together.
Ready to get started? Book a discovery session with me